There are few more appropriate and relevant places to study the profession of Travel and Tourism than here in Rome. Tourism has always been part of the lifeblood of this remarkable city – and, nowadays, of the country.
Rome is one of the world’s most important tourist destinations due to its archaeological and artistic heritage, unique traditions, panoramic views, and world-renowned relaxed & welcoming atmosphere. In many ways, Rome could be seen as the world’s largest outdoor museum. But Rome is not an artificial theme-park; it’s also a vibrant, modern European capital that has retained its political and economic relevance in Europe for the last two thousand years and, while cultural/heritage tourism and food tourism play a key role in the Italian tourist industry it also caters towards the modern metropolitan looking for a truly 21st century experience.
For those who wish to develop a career in the travel and tourism industry the opportunities are diverse and challenging at all levels. Encompassing lodgings, transportation services, food and beverage operations, retail, and activities (recreational, educational, cultural) each area of the industry offers rewarding and dynamic career outlooks. This is also one of the industries that has undergone, and is still undergoing, seismic upheaval over recent years. Factors such as the greater availability of low-cost travel; more available leisure time and the enormous growth of online services have created a wealth of entrepreneurial innovations – and a proportional rise in new career opportunities.
AUR’s Travel and Tourism Management curriculum is designed to meet the needs of the industry, combining liberal arts courses, business courses, specialized courses in travel and tourism and real-world work experience.
A degree in Travel and Tourism Management will prepare students for careers in this rapidly growing, dynamic, international, and creative industry by equipping them with essential industry knowledge and leadership skills in tourism destination planning and development, management and marketing, revenue management, global tourism policy, and travel and tourism operations, both in and out of the classroom.
Students will learn how to think strategically and act responsibly, solve problems in teams and pursue individual dreams, make and present a solid tourism case and apply acquired knowledge in a working environment. Graduates could find themselves operating tours, working in travel and tourism bureaus, cultural heritage sites, working for airlines, hotels, cruises, resorts, restaurants, museums and galleries, media and communications organizations, or even establish their own businesses in the industry. Preparation for such careers is accomplished through a combination of classroom instruction, field trips, and industry work experiences.
In their junior year, students are given the opportunity to work in a local tourism environment. Students will learn that the study of travel and tourism goes beyond learning about the business of tourism, it also examines what the effects of these industries are for the people and places in which tourism has developed.
Studying travel and tourism in Rome affords ideal opportunities for unique fieldwork experiences. If they choose, TTM students can specialize in one of three concentrations: Food Tourism, Cultural & Heritage Tourism, and Religious Tourism.