Forget traditional campaigns. Fulvio reveals how luxury brands win hearts, not just attention, by prioritizing connection over advertisements. This session uncovers the mindset behind unforgettable experiences and lasting loyalty.
Fulvio De Bonis is the CEO and Co-founder of Imago Artis Travel, a luxury experience company based in Italy, specializing in highly personalized journeys for international clients, including VIPs and celebrities, with a strong focus on the American market.
Originally trained as an art historian, Fulvio transformed his academic background into an entrepreneurial vision. In 2008, he founded Imago Artis Travel in Rome with fellow art historians Alessia Tortora and Chiara Di Muoio, driven by a shared passion for beauty, culture, and storytelling.
What began in the Eternal City has since grown into a nationwide network, offering immersive experiences across the entire Italian peninsula, creating immersive experiences that blend art, history, people, and place. Since 2018, the company has been part of the Virtuoso Destinations & Experiences Program, later joining the Virtuoso UltraLuxe Community, and in 2025 received the prestigious Virtuoso Best On-Site Partner Award.
At the heart of Fulvio’s work is a simple belief: true luxury is not just what you see, but what you feel and remember. Through storytelling and human connection, he continues to redefine what luxury means in modern travel.