AUR’s Bachelor of Science in Travel and Tourism Management prepares graduates for a range of fulfilling careers within one of the world’s largest and most diverse industries. This degree program offers a comprehensive set of core requirements and practical experiences that provide solid foundations in management, marketing, communications, HRM, international business, events management, cultural economics, operations, tourism strategy and sustainability and more, preparing you to excel and lead in the biggest industry in the world. Our degree also provides a firm foundation for MSc, MA or MBA graduate study.
Rome, Italy, is the ideal setting to study Travel and Tourism
There are few more appropriate and relevant places to earn a degree in tourism than in Rome, one of the world’s most important tourist destinations. Rome is often described as the world’s largest outdoor museum, and while this is certainly accurate, the city is anything but an artificial theme park. It is a vibrant, modern European capital that has retained its political and economic relevance in Europe for more than two thousand years. Nowadays, cultural, heritage, and food branches of tourism are just as relevant to the Italy’s tourist industry as the Trevi fountain and authentic gelato. This program stays attuned to emerging trends in the industry and provides courses that explore them.
Exciting career opportunities
The travel and tourism sector offers myriad career opportunities for those with business management skills. This expanding industry encompasses the marketing and service management of all forms of accommodation services, transportation for both leisure and business, cultural activities, and more. With global travel becoming ever easier and more affordable, new enterprises and innovations in the industry are constantly springing up in response, and so too are new career opportunities.
AUR’s Travel and Tourism Management curriculum is specifically designed to let students acquire the planning and management skills related to the growth and development of tourism throughout the world. Combining liberal arts courses and business study courses with specialized tracks in travel and tourism provides a perfect theoretical base. The ‘real-world experience’ elements of the program, in the form of regular on-site classes and a robust internship program, add the practical know-how.
Graduates of this degree program are prepared for flexible career paths in this expanding global marketplace, equipped with essential industry knowledge and leadership skills.
- The program features key courses in the following areas:
- Destination marketing
- Events management
- Luxury marketing
- Food tourism
- Global fashion marketing
- Crisis management
- Non-profit marketing
- Human resource management in service operations
- Cultural economics
- Tourism strategy
Students will learn how to think and act strategically, solve problems both individually and in teams, and apply acquired knowledge in practice.
Internships and Field Studies
We prepare students for flexible career paths through a combination of theoretical and practical knowledge. These are learned through classroom instruction, field trips, seminars with travel and tourism experts, and hands-on experience. Travel and Tourism Management majors will have the opportunity to gain real-world experience through internships in local tourism-related environments such as hotels, festivals, museums, media companies and travel agencies.
Below is a list of internships that AUR students have done in the TTM area (both for credit and not for credit) in recent years:
- Context Travel (Rome based travel agency)
- Hotel Project (Rome based Hotel consulting company)
- Rome Chamber Music Festival (in Events management)
- Major League Soccer League (US-based sales internship)
- Agriturismo Diacceroni (Tuscany)
- American Academy in Rome (Development office, Museum Collection, Library)
- Vatican Museums
- Museum of Trajan’s Market (Mercati di Traino – Musei in Comune)
- Susan G Komen Foundation - Race for the Cure (Events management)
- Galleria Lorcan O’Neill (Rome)
- Andrea Rosen Gallery (New York)
- James Fuentes Gallery (New York)
- Montoro12 Gallery (Rome)
- RvB Art Gallery (Rome)
- Pentriatur Travel Agency (Isernia, Molise)
- LoveItaly! (NFP organization focusing on cultural heritage preservation)
- India for Transformation (US-based agency promoting travel to India)
- Gioelleria Moschella, (Avellino based jewelry design studio)
- Jolly Hotel (Rome)
- Walt Disney World (EPCOT-Italian Pavilion)
- Capitoline Museums (Rome)
- English Yellow Pages (Rome)
- Italian Notebook (English-language Blog about Italy)
- Hotel Senato (Rome)
Unique concentrations within Travel and Tourism Management: Food Tourism, Cultural & Heritage Tourism
Travel and Tourism Management students can choose to specialize their studies in Food Tourism or Cultural & Heritage Tourism.
- Cultural and Heritage Tourism
Cultural and Heritage Tourism is a leading sector in Italy, fueled by its immense wealth of artistic, archaeological and architectural treasure, thanks to which it is ranked first in the world for for the number of UNESCO World Heritage sites it contains. Students interested in specializing in this area of the travel and tourism industry may concentrate their degree studies in Cultural and Heritage Tourism.
- Food Tourism
Italy is (rightly) renowned around the world for its cuisine. An increased tourist interest in local food traditions and the farm-to-table movement have driven an explosion in the food tourism business. Italy is the world’s top producer of wine, a leading producer of fine olive oil, parmesan, and prosciutto, to name just a few products that make it such a heavyweight in the global food market. Students interested in working for organizations involved in the production or promotion of Italy’s unique food traditions can take a concentration in Food Tourism.
- The direct economic contribution of travel and tourism in 2017 amounted to approximately 2.57 trillion U.S. dollars.
- In 2017, global international tourism revenue amounted to 1.34 trillion U.S. dollars.
- International tourist arrivals (overnight visitors) worldwide increased 7% in 2017
- One in every nine American jobs relies on Travel and Tourism
- Across the United States, Travel and Tourism supports over 8 million jobs
Potential Career Paths in the Travel and Tourism industry
- Luxury Travel Manager
- Curator/Heritage Site Manager
- Start-Up Founder
- Bleisure (business & leisure), Medical Tourism, Achievement Travel Manager
- Sustainability Manager: Green Travel Expert
- Convention and Visitors Bureau Director
- Marketing Director
- Communications Manager
- Wedding Planner
- Event Coordinator
Course requirements and further detail
For more in-depth information about this program and individual course requirements, please see our full catalog.