Rome: Ideal setting to study Travel and Tourism
Travel and tourism is one of the largest and fastest-growing economic sectors in the world, in Europe and in Italy. Today, the tourism industry accounts for one in 11 jobs globally. Over the next ten years the industry it will grow at a rate of more than 4% per year. There are few more appropriate and relevant places to study Travel and Tourism than here in Rome. The Eternal City is one of the world’s most important tourist destinations due to its archaeological and artistic heritage, famed Mediterranean cuisine, unique landscape, and world-renowned relaxed, welcoming atmosphere. In many ways, Rome might be viewed as the world’s largest outdoor museum. On the contrary, Rome is anything but an artificial theme-park: it is a vibrant, modern European capital that has retained its political and economic relevance in Europe for more than two thousand years. While cultural and heritage tourism as well as food tourism play a key role in the Italian tourist industry, it also caters towards millennials looking for a truly 21st century experience and preparing for relevant and rewarding careers.
Exciting career opportunities
The travel and tourism sector offers myriad career opportunities. This rapidly growing industry encompasses the marketing and management of lodging, resorts, entertainment, museums, airlines, cruise lines and other transportation services, tour operators, convention & meeting planning, retailing, and supporting activities. Recreational, educational, cultural - each area of the industry offers rewarding and dynamic career prospects. This industry has undergone, and is still undergoing, seismic upheaval over recent years. Factors such as the greater availability of low-cost travel, more available leisure time and the enormous growth of online travel-related services have created a wealth of entrepreneurial innovations – and a proportional rise in new career opportunities.
AUR’s Travel and Tourism Management curriculum is designed to meet the needs of the travel and tourism industry by combining liberal arts courses, business courses, specialized courses in travel and tourism and real-world experience.
The Bachelor of Science degree in Travel and Tourism Management will prepare students for entry level management positions as well as exciting entrepreneurial careers in this expanding global market, by equipping them with essential industry knowledge and leadership skills in tourism destination planning and development, innovation, management and marketing, accounting and finance, operations, as well as travel and tourism economics and global policy, both in and out of the classroom. Students will learn how to think and act strategically, solve problems individually and in teams, and apply acquired knowledge in practice.
Internships and Field Studies
After graduation, TTM majors will find themselves operating tours, working in travel and tourism bureaus, cultural heritage sites, airlines, hotels, cruise lines, resorts, theme parks, restaurants, museums and galleries, media and communications organizations. Some will create their own businesses. Others may go on to graduate school. We prepare students for such career paths through a combination of theoretical and practical knowledge gained through classroom instruction, field trips, seminars with travel and tourism experts and leaders, and hands-on experience. Toward this end, TTM majors will have the opportunity to gain real-world experience through internships in their junior or senior year, in a local Italian tourism-related environment. Students will gain work experience at hotels, festivals, museums, media companies, travel agencies and other travel & tourism related organizations.
Studying travel and tourism in Rome also affords myriad opportunities for unique fieldwork experiences. Every TTM major will participate in a number of field trips and field studies throughout his/her studies.
Unique concentrations within the TTM Major: Food Tourism, Cultural & Heritage Tourism
TTM students can choose to specialize their studies in one of three areas of concentration: Food Tourism or Cultural & Heritage Tourism.
- Cultural and Heritage Tourism:
Cultural and heritage tourism is a leading sector in Italy, fueled by the immense wealth of artistic, archeological and architectural treasure found here. In fact, Italy has the highest number of UNESCO World Heritage sites of any country in the world (47 sites, followed by China in the No. 2 spot, with 34). Students interested in learning more about how these sites, and the museums, galleries and supporting organizations that manage and protect them are managed can concentrate their TTM studies in Cultural and Heritage Tourism.
- Food Tourism:
Italy’s famed and regionally varied cuisine combined with an increased interest on the part of travelers in learning about local food traditions, and the expanding slow-food and farm-to-table movements, have driven an explosion in the food tourism business. Italy is the world’s No. 1 producer of wine, a leader producer of fine olive oil, parmegiano, prosciutto, oranges and many others. Students interested in working for organizations involved in the production or promotion of Italy’s unique food traditions can concentrate in Food Tourism
Course requirements and further detail
For more in-depth information about this program and individual course requirements, please see our full catalog.