ARC 381 – SUSTAINABLE HERITAGE TOURISM

This course is intended for students seeking a foundational understanding of the planning, marketing, management and funding of sustainable heritage-related tourism projects

In a period of declining governmental resources, archeological and heritage sites that are central to the tourism industry increasingly must be managed as businesses, but in unique and often contentious contexts. This course is intended for students seeking a foundational understanding of the planning, marketing, management and funding of sustainable heritage-related tourism projects.

Readings and case studies will explore technical, practical and ethical issues that arise in heritage tourism. Relevant analytical techniques will be introduced and particular emphasis will be placed on commercial, government and community issues unique to heritage-related activities.

Students will produce one research paper and lead portions of each session’s discussion.

Pre- and/or co-requisites: Level 200 course in either marketing or management or archeology.

This course satisfies the oral presentation requirement.

Credit hours: 
1