At The American University of Rome, guest speakers play a central role in connecting academic study with the realities of professional life. A recent guest lecture, “Leading in Times of Change," brought this into focus through the perspective of industry leader Luca Regano, Chief Marketing Officer at Froneri.
Drawing on more than 25 years of experience in marketing, customer development, and team leadership, Regano offered students a grounded view of what leadership looks like in environments defined by constant change. Using Froneri’s evolution as a case study, he reflected on the company’s rapid growth since its formation in 2016 as a joint venture between R&R Ice Cream and Nestlé. He outlined the practical challenges of integrating corporate cultures, restructuring teams, and adapting to new systems, emphasizing that growth is rarely linear.
Regano also addressed the broader forces shaping today’s business landscape. From the disruptions of the COVID-19 pandemic to ongoing geopolitical tensions and supply chain volatility, he noted how quickly external conditions can shift. In such contexts, he argued, effective leadership is less about control and more about clarity, responsiveness, and decision-making under pressure.
A key theme of the lecture was self-awareness. Regano encouraged students to consider how their own assumptions, reactions, and habits of thought influence the way they lead. Referencing practices such as yoga and meditation, he framed self-knowledge as a practical leadership tool, one that enables individuals to navigate complexity, manage bias, and build trust within teams.
During the discussion, students engaged on topics ranging from leadership development to working in multicultural environments. Regano highlighted that while technical expertise can be developed, qualities such as adaptability, honesty, and the willingness to face challenges directly are often what distinguish effective professionals.
By linking business leadership with personal development, the session offered a perspective that was both pragmatic and reflective. Lectures like this continue to define the AUR experience - bringing students into direct contact with the people, ideas, and challenges shaping international business today.