Communication is at the centre of the 21st Century. It is the main engine of our age. The media and the way we communicate through the media are shaping who we are as individuals and our increasingly multi-cultural and globalized society.
A communication degree is not only about learning how to communicate information proficiently. It is about developing skills applicable to just about every industry, from traditional fields such as journalism, advertising, and public relations, to the rising marketplace of social media management, big data and artificial intelligence. Profit and nonprofit institutions in healthcare, financial services, and IT, increasingly seek profiles trained in the area of communication.
The B.A. in Communication at The American University of Rome gives you opportunities to work with a variety of media forms. You will explore how meaning and ideas are communicated through media. In the first year you will have the opportunity to contribute and shape projects with your fellow students working with sound, video and combined-media, as well as to study theory, criticism and both the history and the future of communications and media. You will be an integral member of an engaged and dynamic team of 'explorers' - your fellow students - and you'll be taught by an engaged and dedicated faculty of internationally renowned scholars and professionals.
A communication degree can also help your understanding of the world at large, and your perception of yourself as well. Skills such as public speaking, concept development, storytelling, problem solving, critical thinking, and team building are at the core of our program. These are invaluable skillsets that will help you succeed professionally and be an informed and involved citizen. Taking the program in Rome adds the ingredients of internationalism and inter-cultural diversity - facets that may not be so enhanced at your home institutions.
The Bachelor of Arts in Communication is a truly interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside essential theoretical and practical skills. The communication and media methods learnt alongside the outstanding internship opportunities offered will be directly applicable to careers in professional writing, journalism, public relations, communications, advertising, marketing, events management, content marketing, social media, and associated roles.
What if you want to minor in Communication?
No problem - AUR offers this opportunity too - and you don't have to select your major immediately, you can dip into each of the subject areas offered before making a final decision and, according to the 2014 National Association of Colleges and Employers (NACE) survey, “the knowledge and skills taught in Communication courses are essential to being hired, regardless of one’s major.”