Oscar Farinetti, the founder of the Eataly chain, talks about strategies for sustainability through the pandemic and what the future of consumer behavior looks like post-pandemic.

About Eataly

In November 2002, the Eataly concept was born from Oscar Farinetti’s idea sketched on a piece of paper.

The idea was simple: to gather under one roof high-quality food at sustainable and reasonable prices for ALL, celebrate Italian biodiversity, and create an informal, natural, and simple place to eat, shop, and learn.

As a result, Eataly stands for “Eating Italian” which encompasses the history and the food culture of Italy, the ease to prepare its dishes, and the many qualities that Italy has to offer.

After five years of research and hard work, the first Eataly opened its doors in Torino on January 27, 2007, when an old vermouth factory was transformed into Eataly Torino Lingotto – the very first multifunctional marketplace dedicated to Italian excellence in the world.

And the rest is history. Since then, Eataly has expanded, with more than 35 locations throughout Italy and the world.

“Eataly’s success is linked to our philosophy, because people can eat, shop and learn, all about high-quality food, three activities that don’t coexist anywhere else. Moreover, our informal style of communication shows how direct and approachable we are, just the way people like.”

- Oscar Farinetti

Register your attendance at forthcoming AUR Zoom events

All of the listed events will be conducted online via Zoom. Once you have registered, we will send you the link(s) to your chosen event(s).
Please select the event(s)  for which you wish to register

Your information



Would you like to be kept informed?

The American University of Rome adheres to all relevant data protection regulations and your information will not be passed to any third-party without your formal consent.