Adriano Olivetti died in the second half of the 20thcentury, yet now more than ever before, his name and story are being evoked as a model to help tackle the crises of our era and, more generally, to offer a new way of looking at the relationship between the world of manufacturing, civil society, and culture.

Between the 1930s and the 1960s, Adriano Olivetti managed the Ivrea factory and launched the Community Movement's cultural and political initiatives. Through them, he achieved the ideal of a visionary landscape in which the pioneering reorganization of local and social space complemented industrial and technical modernization. Ivrea thus became a laboratory for an innovative, one-of-a-kind model of interaction between business and society. Considered exemplary to this day, this model integrated culture, technological research, design, architecture, and sustainability.

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This lecture will mainly focus on the Olivetti legacy and the tangible and intangible heritage embedded in Ivrea, industrial city of the XX century inscribed in the UNESCO World Heritage List in 2018. Time will also be spent giving a wider overview of Adriano Olivetti's commitment in the South of Italy, in the cities of Pozzuoli and Matera.

PIPPO CIORRA
Architect, critic, professor at SAAD (University of Camerino), and director of the Ph.D. program “Villard d’Honnecourt”. The author of many books and essays, Ciorra was part of the curatorial team for the 1991 Venice Architecture Biennale and juror for the 2016 edition. He has curated prestigious exhibitions in Italy and abroad.  Since 2009, Ciorra has held the position of Senior Curator of MAXXI Architettura in Rome.

 

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