Presented below are the projects that are recruiting students for the summer semesters. Click on a title for a full description of the project.
Marketing campaign for MyBelPaese
Project Description
Students will meet with MyBelPaese to understand company identity: they will develop an outline, storyboards, and produce videos for a social media campaign aimed at “getting to know insider Rome”. Students will have a creative input on the direction of the campaign.
Expected deliverables
The objective is to develop content that is designed specifically for someone who wants to live in Rome, not just visit or be a tourist there. Students will develop a series of 5-8- short videos 30 seconds – 1 minute in length that share insider knowledge on Rome neighborhoods.
Sponsor Liaison
Kimberly Sebek - Data Scientist/Founder and managing director.
Kimberly Sebek has over twenty years of experience working as an artist, data scientist and data architect, researcher, and for global foundations. Her love for Italy’s varied communities brought her to found MyBelPaese, an online community for people wishing to move to Italy or otherwise for a lasting connection there.
Company
MyBelPaese: New York City, 2 employees.
Marketing research for a Security Dashboard - SBOARD by Gellify
Project Description
SBOARD is a CAASM (Cyber Asset Attack Surface Management) tool, it's a new AI-powered dashboard, which monitors customers company's attack surface and detects vulnerabilities in real-time. By integrating with leading software vendors via API, it provides real time comprehensive understanding of the vulnerabilities affecting your company, with a high level of confidence.
Expected deliverables
Marketing research on competitors, price points, distinctive features, and business model features.
Sponsor Liaison
Ludovico Loreti - Cyber Security Manager
Ludovico Loreti, 30 years old, graduated in Computer Science at Università di Bologna and subsequently earned a cum laude master's degree in Cyber Security at Link Campus University in Rome. Today, Ludovico is the head of Cyber Security at Antreem, part of Gellify, and a consultant in direct contact with the CISOs of some of the world's most important financial and wealth management companies. Looking to the future of his profession, Ludovico has no doubts: "It is and will be one of the most sought-after sectors. The world of cloud and AI puts security first."
Company
Gellify: Bologna/Milan, 250+ Employees.
Oral History and Ethnography for Community Outreach by AMP
Project Description
This project will engage local communities located on the Aventinus Minor hill (modern San Saba neighborhood), by learning more about the history of the community, and thus create a sense of belonging and ownership of the archaeological site, its discoveries, and the local area. The goal is to collect video interviews of representatives of the diverse community of San Saba and to record what the archaeological site means for them, to collect stories about both the ancient and modern Aventinus Minor, as well as insider tips on what to do in the area. The resultant output would be an archive of video interviews and maps for our AMP website, as well as for our social media.
Expected deliverables
The key deliverable is the "Community" section of our website, and a video archive of the interviews, perhaps incorporated with a digital map of key places in the area.
Sponsor Liaison
Elizabeth Wueste - Director of the Aventinus Minor Project
Elizabeth Wueste has a Ph.D. in Classical Archaeology from University of California Berkeley (2016). She is Assistant Professor and Program Director of Archaeology & Classics at The American University of Rome and Director of the Aventinus Minor Project. Wueste has excavated since 2009 at Nemea, Greece; Butrint, Albania; Alba Fucens, Italy; Morgantina, Italy; Pompeii, Italy; and Rome, Italy.
Company
The Aventinus Minor Project: Rome, 10 employees.
Digital media campaign for a recipe app launch - Weeknight Dinners by Kelly E. Powers
Project Description
Kelly Powers (Registered Dietitian and Culinary Nutritionist) is launching a recipe app with stand alone recipes and a personalized weekly meal plan program inspired by the Mediterranean diet. A digital media campaign is required to reach target consumers, create and hook interest, and drive sales.
Expected deliverables
Design, plan, and launch a digital media campaign to promote a new recipe app, increase member base, and convert users to premium (paid) subscription.
Sponsor Liaison
Kelly Power - Founder and owner
Kelly Powers (MA, RD) is a San Francisco-based Registered Dietitian and Culinary Nutritionist who specializes in the Mediterranean diet. She has a Master’s Degree in Food Studies, which she received from The American University of Rome. Kelly is the founder of Weeknight Dinners, a whole-food-based meal plan program that utilizes the batch cooking method, allowing users to make meals in 10 minutes or less when they’re pressed for time. Kelly also provides 1:1 nutrition coaching where she helps her clients find more ease and joy in cooking and eating.
Company
Kelly E. Powers: San Francisco, 2.5 Employees.
Revitalizing EFARD as the European Authority in Network of Managers
Project Description
A key pillar of new EFARD is the improve the digital capabilities of EFARD. Specifically, EFARD needs a) a strategic communication and engagement strategy; b) a new interactive EFARD webpage; c) design and execution of a short social media campaign (via LinkedIn); d) Video materials to tell EFARDs new story; e) Web-based European Agriculture, Foods and Environmental Action Intelligence Portal.
Expected deliverables
The team will co-develop one of these products, with the supervision and support of the EFARD management team, and present the products to european stakeholders, citizens, and potential global cities (Kigali, Bangkok, Tashkent or Mexico City).
Sponsor Liaison
Murat Sartas - European Forum of Agricultural Research for Development - Executive Director
Murat Sartas is a scientist, developer, advisor, and professional coach specializing in innovation, impact, knowledge, and multi-stakeholder network management. He is the executive secretary of the European Forum of Agricultural Research for Development. He currently works with Wageningen University, FAO, and multiple CGIAR centers to develop, disseminate, and scale demand-driven agricultural and food innovations. He is passionate about establishing synergies between organizations for collaborative research and innovative action and providing opportunities for youth. He has published more than 150 research and communication products.
Company
The European Forum of Agricultural Research for Development: Netherlands, 10+ employees.
How to market FirstMed to international students
Project Description
FirstMed is new in the Rome market, although it has been operating in Budapest for 24 years. FirstMed believe that students do not care enough about their health until they get sick and is struggling to find ways to tackle this perceived lack of concern around their health. They are also challenged by not having a comprehensive online booking or medical records system in English and are finding that FirstMed patients are not able to easily book online.
Expected deliverables
The purpose of the project is to define a marketing path to obtain new international students, strengthen relationships with current student patients, and increase brand awareness.
Sponsor Liaison
Irem Kulakci - Marketing Director
Irem Kulakci has over eight years experience working in digital marketing and business development. She holds a bachelor's degree in Industrial Engineering and a master's degree in Marketing. Kulacki has held a variety of roles across a spectrum of international industries with companies such as Mercedes Benz, Deloitte Consulting, Unicredit, and various startups.
Company
FirstMed: Rome, 50+ employees.