The Fall 2021 Business Lecture series encompasses a wide range of topics delivered by industry thought-leaders. All of these lectures are open to the public and accessible via Zoom. Simply register for the lecture(s) of your choice using the form at the foot of the page.
 

THE ROLE OF SALES IN CUSTOMER ENGAGEMENT
13 September at 7:00 pm (CET)

Presented by Elen Ustun (BUS ’11): Associate Director of Practice Development EMEA, Align Technology.
 
Many people imagine selling as a tactic or task done exclusively by a sales representative. In my professional experience, I’ve worked closely with sales in the healthcare and consumer care sectors, have helped build cross-functional sales teams, and have come to understand how important an understanding of the role of sales is to successful professional development in your career.

TRENDS IN DESTINATION MARKETING
28 September at 7:00 pm (CET)

Presented by Gary Leopold: President of The Prism Advisory Group.
 
Gary is a highly respected communication and branding expert who is known for developing innovative solutions to complex problems in the travel, hospitality and lifestyle categories. As the President and CEO of Boston-based marketing firm ISM, he spent nearly 30-years successfully helping to build and grow premier travel brands around the world.

A DAY IN THE LIFE OF AN ADVERTISING COPYWRITER
11 October at 7:00 pm (CET)

Presented by Bronwyn Sweeney (AUR '07): Creative Director at MullenLowe London.
 
"Born in Blackpool but raised internationally, I luckily found a job that uses my multi-cultural background to my advantage. My ten years as a Creative /Copywriter have seen me work across a variety of brands and campaigns from hair care to home furnishings to the exciting world of third-party government financial agencies."

THE DIPLOMAT’S ROLE IN CREATING PROFITABLE TRADE OPPORTUNITIES IN SOUTH ASIA
26 October at 7:00 pm (CET)

https://us02web.zoom.us/j/89935621469

Presented by Jauhar Saleem: Ambassador of Pakistan to the Republic of Italy.
 
Saleem has served at various assignments in the Pakistan Foreign Office as well as Pakistan's diplomatic missions abroad, including Brazil, Turkey, the USA, and Croatia. Prior to his appointment as ambassador in 2007, he was also the Director-General for Europe and Eurasia in the Foreign Office, Islamabad.

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