After graduating from The American University of Rome in 2001, I came back home to the US and set up roots in the Boston area. For the following few years, I got some business experience with a few American Tour Operators helping Americans travel and study abroad. Soon after, I met my husband and knew I wanted nothing more than to have a family with him.
I loved being a stay-at-home mom but having worked ever since I was 16, I knew I wanted to do something more. Plus, it was time to feed my creative side. While raising my 2 very active little boys, I developed a skill for making homemade sweets for friends and family. I started with my favorite treat of all time, the chocolate-covered pretzel, and eventually grew my collection beyond what I imagined. And so began my next adventure of making handmade sweets that people love. Once I started seeing my creations sell and which ones my customers liked best, I pivoted to edible image sweets. I got fantastic reviews and started seeing repeat business which to me was a sign that I had a really good business idea. At that point, I started looking at my customers, who they are and noticed they bought my products to use as their party favors. I then started focusing on my marketing and SEO and watched my sales skyrocket. All my efforts were paying off.
Right now I’m so busy, I’m looking for a larger facility and staff to hire to keep up with my increasing sales. It’s really been an exciting and rewarding adventure being an entrepreneur and I’m looking forward to the next phase of my business.
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