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Beyond the Hype: AUR Alumnus Giuseppe La Rocca on AI, Creativity, and the Future of Advertising

In his talk, “Beyond the Hype: AI and the Future of Global Advertising,” La Rocca offered a measured perspective on how the industry is evolving.

Marketing Beyond the Transaction: Imago Artis Travel CEO Fulvio De Bonis on Experience, Perception, and Human Connection

The Business Lecture Series at The American University of Rome welcomed Fulvio De Bonis, CEO and co-founder of Imago Artis Tra

Leading in Times of Change: Froneri CMO Luca Regano Brings Real-World Leadership Insights to AUR

At The American University of Rome, guest speakers play a central role in connecting academic study with the realities of professional life.

Examining Sanctions and Food Security with Dr. Sara Moussavi

At The American University of Rome, conversations about global policy aren't simply abstract.

Small Details, Lasting Impact: Alumna Lindsey Hook (BUS ’17) Returns to AUR

At The American University of Rome, the educational experience is often shaped by the details - moments of insight, shared reflection, and practical wisdom that bring ideas to life.

AUR Business Club Explores Perugina: A Hands-On Lesson in Italian Industry and Student Leadership

The American University of Rome’s Business Club left campus recently for an immersive academic field trip to one of Italy’s most iconic brands: the Perugina Chocolate Factory

AUR Welcomes Alumnus Gabriel Wistisen for Fall Alumni Lecture Series Finale

The American University of Rome welcomed back alumnus Gabriel Wistisen ’20 as the closing speaker of this semester’s Alumni Lecture Series, hosted by the B

AUR Students Explore the Art and Business of Winemaking in Frascati

Nestled in the volcanic hills just outside Rome, Cantina Imperatori is a model of sustainable viticulture - blending centuries-old practices with modern technology.

Travel and Tourism Management Program Explores Italy’s Natural Wonders in South Tyrol: The Dolomites UNESCO World Heritage Site

Students from The American University of Rome’s Destination Marketing: European Wonders course, led by Professor Anna Sasso, recently explored the stunning landscapes and cultural heritage of Bolzano and the Dolomites—one of

Alumni Speaker Series 2025 Launches with Aviation Innovation Insights from Filippo Marinelli (BUS’14)

The American University of Rome launched its Fall 2025 Alumni Speaker Series with a dynamic opening session featuring Filippo Marinelli (BUS’14), Digital Marketing Strategist at