Alessandro Pinto is one of the historical founding professionals of “social responsibility in sport”. When this notion did not yet exist, Alessandro was the "puppeteer" for the first two agreements between the International Olympic Committee (IOC) and four Agencies of the United Nations (1992) and between FIFA and UNICEF (1994); these two agreements signed the beginning of an era during which sport officially engaged in Social and Humanitarian activities.
Alessandro also was the first professional to fulfill the purpose of these agreements organizing two major projects: “One Goal for UNICEF” (1994) and “Atlanta Olympic Aid” (1996). As of today, these projects are still unmatched in total fundraising revenues generated. Alessandro continued his mission in 2000 with the major Italian NGO “Telethon” on the occasion of the Sydney Olympic Games securing that all the athletes of the Italian Olympic Team would act as Testimonials and launched advocacy messages from "Casa Italia" in Sydney.
In 2006 he led the Italian Committee for UNICEF in a record-setting fundraising project in cooperation with the 2006 Turin Olympic Games (today a record for the Committee) and repeated the effort in 2010 during the 2010 South Africa World Cup.
In most recent years, as Director of the NGO “Save the Dream”, he led the organization in similar efforts during the 2014 Brazil World Cup, the 2016 Rio Olympic Games, and the 2018 Doha Athletics World Championships.
Alessandro has lived and worked in South East Asia, USA, Europe, and the Middle East. He has a deep knowledge of sport for development programs, having implemented several of those in Thailand, Pakistan, Rwanda, Benin, Sudan, South Africa, and Qatar.
Since 2019 he is the Founder and the President of the “Italian American Sports Foundation”.
Alessandro lives between Rome and New York with his wife Barbara and his son Peter. Excellent tennis player collects original comic drawings and boards.
About the presentation
This lecture features two parts: the first is a historical excursus of sport fundraising events from their inception till today; the second is a technical analysis of techniques of fundraising in the sports environment. Based on true experiences, the lecture brings to live several past episodes and several real examples of what to do (and what not to do) when planning, organizing and implementing a sport fundraising event.