Why study Communication?

Communication is at the centre of the 21st Century, it is the main engine of our age. The media and the way we communicate through the media are shaping who we are as individuals and how we connect in an increasingly multi-cultural and globalized society.

A communication degree is not only about learning how to communicate information proficiently. It is also essential in just about every industry, from traditional fields such as journalism, advertising, and public relations, to the rising marketplace of big data and artificial intelligence. Profit and nonprofit institutions in healthcare, financial services, and IT, increasingly seek communication majors.

A communication degree can help your understanding of the world, and also your perception of yourself. Skills such as public speaking, concept development, storytelling, problem solving, critical thinking, and team building are at the core of our program. These competencies will not only prepare you to succeed professionally, but will help you take your place as an engaged and informed citizen of the world.

 

Our Program

The AUR Communication Program combines multiple strengths: an ideal location for the study of global communication,faculty with diverse backgrounds and skills, programs reflective of the dynamic nature of communication in modern society, opportunities to learn through internships and sensitivity to living and working in multicultural and international settings.

The curriculum for the Bachelor of Arts in Communication offers its students a mix of theoretical 
analysis and practical understanding of the ever-changing globalized media environment, 
providing core research and professional skills useful beyond traditionally associated professions, in the light of technological change and its impact on media industries and business models.

Students who complete the BA in Communication will gain the following core competencies:

  • Excellent writing skills for digital and print journalism
  • Highly developed conceptual analysis and critical thinking skills for post-graduate studies
  • The training and practice to use appropriate tools & technology in multi-media production
  • Knowledge of the laws and ethical guidelines that govern the media and its practitioners
  • The preparation to work and operate successfully in a global environment characterized by diversity and intercultural understanding and respect.

Your 4-Year Road Map

Year 1: Fall Year 1: Spring
FDM 100 Introduction to Visual Culture FDM 1xx Digital Design 1: Print Graphics
COM 100 Media History  
Plus General Education options
 
Year2: Fall Year 2: Spring
COMK 220 Media Management COM 213 Writing Across the Media
MKT 200 Principle of Marketing COM 220 Communication & Society
Plus General Education options
 
Year 3: Fall Year 3: Spring
COM 305 Media Ethics Com 306 Digital Media & Society
PLUS 2 x Major Electives PLUS 2 x Major Electives
PLUS 2 x Free Electives PLUS 2 x Free Electives
 
Year 4: Fall Year 4: Spring
COM 4xx Media Research COM 499 Capstone Senior Project
PLUS 1 x Major Elective PLUS 4 x Major Electives
PLUS 3 x Free Electives