Why study Communication?

Communication is at the centre of the 21st Century, it is the main engine of our age. The media and the way we communicate through the media is shaping who we are as individuals and how we connect in an increasingly multi-cultural and globalized society.

A communication degree is not only about learning how to communicate information proficiently. It is also essential in just about every industry, from traditional fields such as journalism, advertising, and public relations, to the rising marketplace of big data and artificial intelligence. Profit and nonprofit institutions in healthcare, financial services, and IT, increasingly seek communication majors.

A communication degree can help your understanding of the world, and also your perception of yourself. Skills such as public speaking, concept development, storytelling, problem solving, critical thinking, and team building are at the core of our program. These competencies will not only prepare you to succeed professionally, but will help you take your place as an engaged and informed citizen of the world.
 

Our Program

The AUR Communication Program combines multiple strengths: an ideal location for the study of global communication,faculty with diverse backgrounds and skills, programs reflective of the dynamic nature of interaction in modern society, opportunities to learn through internships and sensitivity to living and working in multicultural and international settings.

The curriculum for the Bachelor of Arts in Communication offers its students a mix of theoretical analysis and practical understanding of the ever-changing globalized media environment, providing core research and professional skills useful beyond traditionally associated professions, in the light of technological change and its impact on media industries and business models.

The ability to effectively interact with others to exchange ideas and information is paramount – and nobody understands that better than our faculty. More than just dedicated educators, our experienced faculty reflects a wide range of backgrounds and experiences – providing you with the support you’ll need to grow personally and professionally.

 

Students who complete the BA in Communication will gain the following core competencies:

  • Excellent writing skills for digital and print journalism
  • Highly developed conceptual analysis and critical thinking skills for post-graduate studies
  • The training and practice to use appropriate tools & technology in multi-media production
  • Knowledge of the laws and ethical guidelines that govern the media and its practitioners
  • The preparation to work and operate successfully in a global environment characterized by diversity and intercultural understanding and respect.
 

Capstone Senior Experience

In their Junior year, students will choose among the three following options (please check prerequisites with your advisor; please consider that this is a choice you should make in advance to avoid any possible delay; if you choose option 2, you might also consider a minor in Digital Media Production; if you choose option 3, you might also consider a minor in Film and Video Production):

  1. Thesis project
    COMK 406 Media Research
    FDM 499 Capstone Senior Project
     
  2. Multimedia Project: Students can choose one course between FDM 319 and FDM 407
    FDM 319 Digital Design III: Web Graphics
    FDM 407 Digital Design IV: Interactive Graphics
    FDM 499 Capstone Senior Project
     
  3. Short Film or Documentary
    FDM 303 Field Production for TV and Film
    FDM 499 Capstone Senior Project

Course requirements and further detail

For more in-depth information about this program and individual course requirements, please see our full catalog.